Juventus, Real and Barça (+Bayern) have more appeal than the entire EPL. Just needs better marketing.
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The Super League part deux? (9 Viewers)
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, Real and Barça merchendize, than any EPL club.
Sadly for those 4 clubs the PL got way better marketing than those 4 clubs, mainly because of the Leagues they play in compared to.
La Liga benefitted heavily from the Messi - Ronaldo rivalry, but after that is gone they’re not gonna have the same spotlight.
PL on the other hand got clubs in the relegation battle that can easily outspend top clubs in the other 3 leagues.
Even if I do agree with you in terms of these 4 clubs having bigger appeal, then it won’t mean much when the overall league is way more popular.
PL is so far ahead that it’s gonna leave everyone behind soon, it probably already did.
Now with Man United being bought by a Sheik, Liverpool probably same it will just leave those clubs even further behind.
La Liga benefitted heavily from the Messi - Ronaldo rivalry, but after that is gone they’re not gonna have the same spotlight.
PL on the other hand got clubs in the relegation battle that can easily outspend top clubs in the other 3 leagues.
Even if I do agree with you in terms of these 4 clubs having bigger appeal, then it won’t mean much when the overall league is way more popular.
PL is so far ahead that it’s gonna leave everyone behind soon, it probably already did.
Now with Man United being bought by a Sheik, Liverpool probably same it will just leave those clubs even further behind.
I think commercial revenue is the best metric to measure popularity, as both the sponsorship deals and merch sales mostly depend on how many paying fans a club has. Of course things like owners pumping money through sponsorship and when the deal was last negotiated matters too. Acc to Deloitte money league report 2023, commercial revenue looks like this, Bayern might actually be Nr1 if we assume significant portion of City and PSG commercial revenue is Qatar and Saudi investments:
PSG 383m
Bayern 378m
City 373m
Real 318m
ManU 309m
Barca 284m
Pool 275m
Spurs 215m
Chelski 209m
Juve 194m
Borussia 174m
Arse 167m
Atletico 108m
Inter 87m
Milan 87m
We're doing very poor here, we've hardly improved since we started struggling on pitch.
PSG 383m
Bayern 378m
City 373m
Real 318m
ManU 309m
Barca 284m
Pool 275m
Spurs 215m
Chelski 209m
Juve 194m
Borussia 174m
Arse 167m
Atletico 108m
Inter 87m
Milan 87m
We're doing very poor here, we've hardly improved since we started struggling on pitch.
Bayern do have a massive following in the US, I think it comes from the millions of German-Americans. Something like 40+ mio Americans have German ancestry.
Anyway, I fully agree with you that the English clubs have a bigger world appeal compared to most European clubs located in Spain, Germany and Italy.
This is not fully related, but still is somehow - colonies, colonies, colonies. The English brought their influence all over the world, Spain did so too a smaller extend.
South America is La Liga territory because of all those countries bar Brazil being former Spanish colonies, then you got Mexico as well. And Portugueese and Spanish is so heavily linked that Brazil is still a big pond for Real Madrid and Barca, history also shows that with the great players they had from there.
The PL is so massively popular because of English being the lingua franca. Anyone who speaks English no matter if he/she is from Ghana, Kenya, India, Australia, China, the US and so on can easily follow their league because of this. And they just been way better to place themselves in a good marketing position, it started with the introduction of the PL back in the early 90's. Then it really gained ground in the early 00's.
Germany and Italy are big countries with a lot of influence in Europe. Which means both Bayern and Juventus will have a huge following in Europe.
But as these two countries never had a huge influence in far away corners of the world, they couldn't/didn't set a culture mark there. Germany and Italy did have colonies, but it was in such a short time span that it didn't matter much in world history and they were too few compared to Britain, Spain, France etc.
Speaking of France, Ligue 1 could have a great product with all the French speaking countries in Africa. They never capitalized on that.
Bayern Munich and Juventus are huge clubs in their own right, but Italian and German is not huge world wide languages, but in stead have lots of influence in Europa. This is no doubt making it harder for them to challenge the PL monopoly.
Anyway, I fully agree with you that the English clubs have a bigger world appeal compared to most European clubs located in Spain, Germany and Italy.
This is not fully related, but still is somehow - colonies, colonies, colonies. The English brought their influence all over the world, Spain did so too a smaller extend.
South America is La Liga territory because of all those countries bar Brazil being former Spanish colonies, then you got Mexico as well. And Portugueese and Spanish is so heavily linked that Brazil is still a big pond for Real Madrid and Barca, history also shows that with the great players they had from there.
The PL is so massively popular because of English being the lingua franca. Anyone who speaks English no matter if he/she is from Ghana, Kenya, India, Australia, China, the US and so on can easily follow their league because of this. And they just been way better to place themselves in a good marketing position, it started with the introduction of the PL back in the early 90's. Then it really gained ground in the early 00's.
Germany and Italy are big countries with a lot of influence in Europe. Which means both Bayern and Juventus will have a huge following in Europe.
But as these two countries never had a huge influence in far away corners of the world, they couldn't/didn't set a culture mark there. Germany and Italy did have colonies, but it was in such a short time span that it didn't matter much in world history and they were too few compared to Britain, Spain, France etc.
Speaking of France, Ligue 1 could have a great product with all the French speaking countries in Africa. They never capitalized on that.
Bayern Munich and Juventus are huge clubs in their own right, but Italian and German is not huge world wide languages, but in stead have lots of influence in Europa. This is no doubt making it harder for them to challenge the PL monopoly.
They don't really need to have established colonies to have influence. Italians were in the top 5 immigrant groups to the United States from 1910 through 1980, and that's just legal immigration. A huge percentage of Americans on both coasts have Italian ancestry.
https://www.pewresearch.org/hispani...rants-has-changed-in-the-states-1850-to-2013/
The league needs to do a lot better with marketing.
https://www.pewresearch.org/hispani...rants-has-changed-in-the-states-1850-to-2013/
The league needs to do a lot better with marketing.
This is why most end up being Napoli fansBut best way to have influence is through spreading your culture over the world like it happened back then. Then you make sure they all speak your language
Hence it’s easy to follow the PL because of English being the World language.
German and Italian no doubt have a harder time in terms of marketing because they’re mostly centered around Europe and their own region.
I know many Italians together with Germans arrived in the US, my point is they might follow a club from their ancestors country, but this is only speaking of the US. Not like German and Italians got their influence all over the world like the others.
There for I don’t see how it’s possible to break the PL monopoly as of now. Marketing is fine, but you can’t change a market thats already so one sided towards the Brits.
They have all the money, all the influence because everyone speaks English, all the fans and the marketing.
Hence it’s easy to follow the PL because of English being the World language.
German and Italian no doubt have a harder time in terms of marketing because they’re mostly centered around Europe and their own region.
I know many Italians together with Germans arrived in the US, my point is they might follow a club from their ancestors country, but this is only speaking of the US. Not like German and Italians got their influence all over the world like the others.
There for I don’t see how it’s possible to break the PL monopoly as of now. Marketing is fine, but you can’t change a market thats already so one sided towards the Brits.
They have all the money, all the influence because everyone speaks English, all the fans and the marketing.
I agree with all you said above but it's not an unsurmountable situation in most cases except when you have a federation like FIGC which is too busy cutting off it's nose to spite it's face. Instead of:
- Making sure all stadiums are updated
- Getting a top notch Audio Video team (Condition in broadcasting rights)
- Getting really good commentators in top market countries in native language/english (Condition in broadcasting rights)
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