Except helping him through taxes, aye
That is the commandement of religion, but not the purpose of the life. The purpose of life is to get into heaven, and to do so you ahve to follow these comandemments.
Secondly, if God really wants us to love him for who he is, then going about it by threathening everybody who doesnt love him with eternal damnation isnt probably the best way. Otherwise he will never know who really loves him and who'is just a heaven-digger.