TV and sponsorship revenue are maybe our biggest incomes both of which are enhanced by Ronaldo. Where we screwed up was in the CL and had we not gone out to second tier teams we'd be better off in status and money.
After that, giving huge wages to mediocre players is why we can't sell and recover the money. We have a squad of Iaquintas now. We need a different wage structure heavily based on performance, it'd motivate the players too.