Think about it the other way though. The most successful clubs in the world have a lot more to do with passion and pride than economics really.
Take Real Madrid, Barcelona, Juventus, Inter, AC Milan, PSG and City these days. Are we talking about sustainable economics - hell NO. Real Madrid, Barca, PSG and City are 'country' dependent. If that is sustainable...
You could say the same thing about the EPL, but it is a rather long and tiresome conversation. There is a reason they are getting such a huge deal, while SKY (?) are undermining the Italian bid... As I said a long story.
Most deals and payments in the football world are divided into gray areas anyway. UEFA and FIFA are self-policing monsters as corrupt as it gets, so I guess its normal. But economics have a very strange world if they move football today. I'd say its much more about politics, which include passion and irrationality more than mathematics.
Absolutely agree on Pallotta - its a way to say even a hard 'business' man from the west cannot resist passion. Exactly what Italians usually live about.