It's hilarious to read the comments from the peasants who don't understand what club is trying to do with introducing a new logo.
It's the same as the detractors of other great companies/organizations that realized that establishing a brand is far more visionary and fruitful.
For some of you it may take some time to adjust to the new emblem but irregardless the club should be applauded for realizing, executing a greater strategy for a more sustainable, successful future for Juventus. For those who are adamant and plan to remain so - you're most likely lost cases far before this change ever was conceived so no point in wasting time trying to teach a cow how to read when it only cares about grazing and $#@!ting.
yeh,
we as classic football fans, are not accustomed to this kind of drastic changes.... but if this improves our brand and makes our logo more userfriendly and well known (but less footballistic)...then so be it.
if the marketing teams believes this can make the brand more marketable around the world, then do it.
We will be one of the first team to take this route and i find it at least ineteresting. This way we can market the team in a lot of ways, merchandising mainly. And not only as a football team.
This will not take fans away, what makes fans stay is the sporting results-