New logo (8 Viewers)

[K.O.]

No the Bull is the emblem of the city of Turin you'll see it on the trams in the city for example

Juve was/is always bigger than the city of Turin that it was even considered more than once changing our HQ. And the crown is just repulsive.

 

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[Akshen]

I hope this will also mean that the quality of the Hive products will increase. I have Jive shirt which I bought on Jive store for like 120 Euro and the quality really sucks. After I bought it I said to myself I will never buy any Juve clothes that are manufactured by the club and not adidas/Nike. Hopefully this logo change will also increase the quality.

 

[j0ker]

No, unless you're blinded by fanboy loyalty you'll see that wearing any of the football club logos is tacky as fuck and looks horrible.

 

[HAZEM]

me as an artist.. i don't think that its a success. don't like it tbh.

 

[Badass J Elkann]

Juve was/is always bigger than the city of Turin that it was even considered more than once changing our HQ. And the crown is just repulsive.

how can it be bigger than the city when it is the club that represents the city?

 

[j0ker]

how can it be bigger than the city when it is the club that represents the city?

You don't get that, do you?

 

[Badass J Elkann]

The Crown also represents the city's traditional home of the Italian royal family

 

[Akshen]

It might also the way to make profit from our Italian fan base. Make casual clothes line with this logo and promote it in Italy. I can see black and white polos being really popular. Would buy one myself TBH.

 

[K.O.]

how can it be bigger than the city when it is the club that represents the city?

Last time I checked Torino FC has significantly more fanbase than Juve in Turin, they are named after the city and their mascot is the city's Bull. Juve represent Italy and their fans are distributed all over Italy.

The Crown also represents the city's traditional home of the Italian royal family

See. What does the royal family has to do with this Juve or the old?

 

[campionesidd]

What's with the old logo on FB?

 

[duranfj]

Too soon to vote... I need time cuz right now I only think WTH

 

[Collaguazo]

What's with the old logo on FB?

Dammit! Another change! Now that they went back to the old logo I want to keep the new one

 

[.zero]

I can't believe people are so hung up over an emblem than the broader, long-term scheme that the club is pursuing.

Small minded men think of small things I guess

In the end it's just a matter of 10 years or so and they'll change it and we will enjoy the same so called debate again.

10000% Exactly!

and the same people who are shook by the change now will be shook by the change then

 

[piotrr]

Did they just switch back to the old logo on FB?

Pulling back because of the backslash? lol

 

[Gagi]

They'll use it from July

 

[PhRoZeN]

Classy and innovative.

http://www.underconsideration.com/b...o_and_identity_for_juventus_by_interbrand.php

Damn, that stretched typeface really screws with the eyes. Other than that the team did well.

 

[Pirlo's Beard]

God I hope they don't pussy out because of small minded people who can't bare the thought of change. If the campaign starts off with a backtrack it's dead before it even started.

Fuck the perennial past dwellers, for every Juve fan who boycotts the club because it's ambitious and making progress several new fans will end up taking their place.

 

[Badass J Elkann]

Last time I checked Torino FC has significantly more fanbase than Juve in Turin, they are named after the city and their mascot is the city's Bull. Juve represent Italy and their fans are distributed all over Italy.



See. What does the royal family has to do with this Juve or the old?

Like I said Juve is from Turin, the history, the Agnelli family, everything, we are the dominant club in Turin in terms of history and success. We didn't start anywhere else and we haven't moved anywhere it's not like the old wimbledon side that moved to Milton Keynes, we represent the city at least domestically

 

[lgorTudor]

I can't believe people are so hung up over an emblem than the broader, long-term scheme that the club is pursuing.

What if the long-term scheme is to primarily become a lifestyle-services-fashion-whatever brand that happens to have a football department, with the money flowing out of the latter into the former and not the other way around? Because, knowing the Elkanns, that's my concern. The question is whether purpose and means have switched positions.

 

[Badass J Elkann]

Well didn't everton recently change their logo only to revert it back to the old one?

Still hope