New logo (9 Viewers)

so?

  • Like it

  • Don't like it


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LiquidPLP

Senior Member
Jun 9, 2012
12,237
Agree with you as usual, except for one point.


This logo has to be all inclusive, kits and all. Because it would lose it's power if it was a case of 'Oh yeah we're still keeping the Juve badge but to make some side cash here's a modern stylish logo'

It's kinda like *Insert celebrity here* taking a photo with Agnelli vs being photographed in a Juve kit. One publicity stunt is barely linked to the club and flies under the radar, the other has a big name celeb doing the rounds on the internet representing the club.

All or nothing basically.
Yeah I realize that and I agree 100%. It's just that I'm kinda an old dinosaur (28yo, following since 2001) who's attached to the old logo that I love. Most probably I'm not sold on the new one yet but if they make a nice and clean jersey fitting it all, I'll start to like/love it.

I totally understand what the management is trying to do here and I applaud this change even though I'm not sold on it yet (they should have shown a jersey with it and I could be done here). From marketing POV it's a very good move because we can only gain from this. It's totally true that we have to stay consistent so that way our message will be stronger/have better impact on growth of our recognition and hopefully our bank accounts.
 

Pirlo's Beard

Junkie Joe Joyce
Oct 2, 2013
11,402
Yeah that's cool man like I said to the other guy not liking the logo from an aesthetic POV is cool, some people will need to warm up to it or just flat out hate the design. It's the ones who hate it because change is scary and they don't like change yet to actually compete outside of this tinpot league we need to change that are a pain in the ass.

It will take some adjusting definitely, we're all accustomed to seeing what is an actual football badge on our kits. But this new badge could turn out to be a symbol of serious success, which is great.

I loved the old logo too, well especially the logo before the last one from the 90's - 2000's. As far as a strictly football club logo goes, i'll miss our recent ones.
 

Xperd

Allegrophobic Infidel
Jun 1, 2012
34,837
We've basically somewhat copyrighted that J letter. It's like you think of the letter J and you immediately think of Juventus. We basically want to create a brand that can transcend football and improve our visibility in countries where people don't even know what Juventus means or what they stand for.

In terms of merchandising , just take that Yankees cap for example which has been by far the most popular and the coolest accessory ever. People who have no clue what it means love to wear them. Now imagine if we could dig into the mainstream market with our own sets of accessories. Kids for example would become more inquisitive about us and it'd go a long way in attracting a large stream of fans who otherwise normally wouldn't have bothered about wanting to know anything about an Italian football team.
 

JCK

Biased
JCK
May 11, 2004
125,380
In the end it's just a matter of 10 years or so and they'll change it and we will enjoy the same so called debate again.
 

Hydde

Minimiliano Tristelli
Mar 6, 2003
38,985
We've basically somewhat copyrighted that J letter. It's like you think of the letter J and you immediately think of Juventus. We basically want to create a brand that can transcend football and improve our visibility in countries where people don't even know what Juventus means or what they stand for.

In terms of merchandising , just take that Yankees cap for example which has been by far the most popular and the coolest accessory ever. People who have no clue what it means love to wear them. Now imagine if we could dig into the mainstream market with our own sets of accessories. Kids for example would become more inquisitive about us and it'd go a long way in attracting a large stream of fans who otherwise normally wouldn't have bothered about wanting to know anything about an Italian football team.

I would wear that Juve watch a guy posted pages ago for example.

Looks way better than having the big Juventus Oval in the BG for example. Looks slick
 

Hydde

Minimiliano Tristelli
Mar 6, 2003
38,985
Looks totally in place, no? :baus:





:cry:
:lol:

Looks so out of place to be honest. but it could be a good thing, like stood out said by someone here

Im the only one that would like the logo to be the "Js" alone instead with the Juventus word at the top?.
 

Collaguazo

Pezuña Brava
Mar 4, 2012
3,610
I can understand the idea behind the change, which is to expand our brand. However we can discuss its execution. Change is good if it is well executed.

In this case, I like the idea of going for a minimalistic, simple design but I just don't like the Jj.

It would be interesting to see if Juventus expand their operations and essentially become an apparel manufacturer. It's a long term, large investment with a big payoff if successful.

Damn Pogba you had so much potential...

Jj winter collection by Pogba.
 

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