After first thinking wtf is that, I like it now and totally get it. How many times have you seen someone out on the street wearing Barca, Madrid, United stuff and thinking "you look tacky as fuck." Only to go out yourself wearing Juventus stuff probably looking the same.

It's a genius move. I myself had a baseball hat made months ago with "JUVE" written on it in college block style font like how basketball hats do it so it could look okay.