Having thought about it I'm starting to come around. I think I quite like it. The club is trying to find ways to cut corners in the race to close the financial gap between us and the other huge clubs in European football. We miles and miles ahead of the rest of Italy so we have to keep looking up and think of how to reach higher in the big picture.
However I love tradition in football. If you were to list the top 10 football clubs in the world I'd say we could be the most traditionalist of them all. It could be the Agnelli factor, the consistent winning, the philosophy which permeates through generations or the nostalgic, old-school image of Italian football today. Let's look at this gif as an example;
Every single one of the clubs in Serie A this year has a badge or crest for a logo. We all seem to stand with a proud sense of tradition and memories of how things were in the various golden ages of Calcio. I love that we are a part of that but at the same time, as I mentioned before, as a club we are trying to pull away even further from the pack and reach for the very peak of European football, not just solidify our position as top dog in Italy.
We have laughed at Milan as they attempt a rebrand and come out with some kind of awful new badge. Perhaps we have looked at their efforts and decided to push on with a new style of badge and are expecting that, as usual, the rest of the country will follow our lead? Maybe that very trailblazing mindset IS the tradition in this new logo?