lestat_1987, I think you are right. The fans at the stadium don`t bring the big money. the millions in front of the tv bring the big money. I think the income from the stadium is less than 10 percent of our income. Most fans at the stadium have season tickets for the curva and this year they even sold 1 euro tickets. That doesn`t bring the big money.
A new stadium could bring much more money if the attendance goes up and there are sky boxes and business seats that can be sold for much more money.
Seeing Juve play in an 70.000 stadium with just 20-30.000 fans makes me sad. Moreover in tv it looks even worse because fans don`t want to sit in the first rows of the stadium because you can`t see the field from there and that makes the delle alpi look even more empty.