I think Giraudo is the one who is behind the reduction in capacity, so blame him.
. Personally, I can't go to Stadio Delle Alpi, so its hardly my concern.
Anyway, I do see reasons behind the reduction in capacity, and even more so if I consider that Juve is building the stadium into American style multi-purpose one. Juve is basically trying to play monopolistic game here. The boardroom will try to improve the quality of vision, A reduction in capacity will likely lead to less fans (since the capacity will be lower than average attendance) but by bringing the stadium closer to pitch (Currently, closest spectator seat from the pitch is 23m, and furthest one is ,162m and according to a report I read, the seat should be closer than San Siro with new stad.) the quality of vision will improve, which should increase the demand. A increased demand, and reduction in suply, the result: Higher ticket prices.
Also, if ticket price increase, then only the people who are well off (middle and upper classes) can afford to go frequently, and Juve will probably try to use this to their advantage by offering various commercial services, and thus increasing the "gate receipt".
It should increase the revenue for Juve, but I fear the ones who lose out will be loyal tifosi who can't afford to pay higher prices.
Beside, I am not too happy about Juve considering selling the name of stadium, similar to that in USA, such as Enron (Used to be Houston Astros), by naming it "Nike Stadium".:frown: