Juventus to drop slogan?
According to reports circulating in Turin, Juventus is about to replace one of its slogans. “Vincere non è importante, è l’unica cosa che conta”, as uttered by legendary Juve player Giampiero Boniperti, a slogan used on a lot of Juventus merchandise will no longer be used. Instead, in line with the arrival of new headcoach Maurizio Sarri, it will be replaced with a new & more fitting slogan: "Vincere non è importante."