Yeah, it's just a shallow marketing gimmick but I'm not the least bit surprised. Honestly Juve would have an insane story to tell; from Calciopoli, being spit on by the whole footballing world, demoted and with all the big names leaving, only some legends remained and fought the team back to Serie A and regained our position at the very top. Beppe and Paraticis moneyball style of transfers, Conte's dominant reign.... all would've made an excellent documentary. It's just covering up Calciopoli as well as they can when it should instead be considered as the reason why this team is so very special; it fought back from the pits in a way no team could ever do, with players that put the team before all else.