Serie A has wasted £2bn over the last 10 years through individually bargained television deals, according to a study carried out by La Gazzetta dello Sport.
Unlike the Premier League, every team competing in Serie A has sold its own television rights, leading to great imbalances.
Consequently, the big clubs like Milan, Juventus, Inter and Roma have been able to get substantially more than the other teams that make up Serie A.
In total, Serie A's individually bargained television rights have sold for £800m a year since 1998.
Things will change from 2010 when Serie A will adopt the Premier League model and sell its television rights collectively. Consequently each team will receive the same amount of money, levelling the playing field in Serie A.
According to La Gazzetta, under the new arrangement Serie A will sell its television rights for an annual fee of £1bn, meaning by pursuing the individually bargained model for a decade Italy's top flight has wasted £200m a year.
The big clubs have to some extent become dependent on these individually bargained deals and will have to change their financial structure from 2010.
Milan have already cut their annual wage bill by £50m through the sale of Kaka, Andriy Shevchenko and the retirement of Paolo Maldini.
The onus is now on Italian clubs to increase their merchandising and match day revenue streams.
This means building new stadiums, which Juventus and Fiorentina have already taken steps towards.
channel4