Even that we still getting lower than other "big" clubs
Madrid get 413m for 5 years > 82,6m per year
Tottenham get 400m for 8 years > 50m per year
MU get 325 for 5 years > 65m per year
Barca get 324 for 5 years > 65m- per year
While we get 159 for 3 years to 53m per year. So the current increase is just to catch the current rate of sponsorship. Because we know Jeep paid us to low for many years and Jeep is part of Exor too
And for Adidas deals, from 23m per year > 51m per year. Yes it looks like great we get 2x increases, but that is about time to happen to as Madrid in 2019 already get 120m per seaosn , Barca on 110m+ per season. So we are actually still get about half of what they got for several years. While we actually have the one of the largest fanbase worldwide