In a recent Italian research promoted by Abacus about the sport champions and their notoriety in the advertising-market Roberto Baggio is on the top of the list (89%), getting the absolute second place after Michal Shumacher (92,4%). The third and the fourth places are conquered by the motor-cycle racers Max Biaggi (87,5%) and Valentino Rossi (86,9%), then there is the second football player of the list (Ronaldo: 86,8%), who improves his position after the last successes, but also pays his discussed abandonment of Inter.
Nobody is surprised by these results: from long time Roberto Baggio maintains these positions, but it's important to underline a fact: the "Divine Ponytail" is the unique sportman able to be on top without the implicit help of the international events and without being engaged for the run toward the final victory in the Italian championship. That means a winning human style among the professional sportmen too.