https://www.pressreader.com/uk/daily-express/20201209/282677574869442
Bit of a continuation of something that has been mentioned before by Micah Richards and other black players, how when they were coming through they were criticised for being "blingy" with the flash cars, jewellery etc. There were white players who were criticised too for being flash lads, but it seems a case of old school managers and old school teammates telling younger guys how to behave, perhaps in a way more relatable to the average supporter. All that is gone now, most things have progressed towards the needs of the players and they have more of a free reign.
"When I was coming through, there were not a lot of black players to look up to".

This is absolute rubbish, a topical soundbite.
Sterling is 11 years younger than me, and when I watched football as a kid there were loads of black players on teams. Half of my favourite players watching Coventry were BAME (Dion Dublin, Mustapha Hadji, Youssef Chippo, George Boateng, Richard Shaw, Peter Ndlovu, John Salako, Youssef Safri).
When Sterling was aged 8 the England team that went to the 2002 World Cup was 40% BAME (the national demographic at the time was 10% BAME), including Sol Campbell, Rio Ferdinand, David James and Ashley Cole. By the time he was breaking through at 16 years old the England team that went to the 2010 World Cup was 35% BAME. The Premier League was also full of top class BAME players such as Thierry Henry, Patrick Vieira, Didier Drogba, Claude Makelélé, Jay-Jay Okocha, Jermain Defoe, Jimmy Floyd Hasselbaink and Michael Essien. He makes it sound like he grew up watching the Kazakh Premier League.
tl;dr footballer tries to garner sympathy and fails spectacularly.