He makes some interesting/valid points, but his approach is simplistic. He focuses on on Pogba, but there are many other variables. Football itself might change in the next 5-10 years. I think he is still young and lacking in maturity, the author of the article that is.
However, Juventus need to continue to build a strong brand, and the Milan trannies being bought by the Chinese will only serve to increase the popularity of the league (the verdict is still out on competitiveness tho). We need Serie A to rise again, and we should be at the forefront of that revolution. Marketing our brand has to be a priority, because without marketing the money won't come in, and without money, we won't be able to buy the best players, and without the best players we won't be able to compete in the CL, and that is where real exposure is.