Its Goverment initiative Kyle (the President aka Party leader jump started all this...), alot of the money is from the state, besides giving carte blanche and free reign to their billionaires to starting investing into the sport. Which will be easy decision for a growing sport in a 1.3bn nation that is the 2nd largest economy on the planet (population and economy means they wont even need to market themselves to the world, will make huge bank domestically in tv deals etc). Basically they get serious, rest outside the top european leagues are left to the dust(financially, developing their weak local talent will take LONG time and lots of work)...
Here you and zizinho should read this:
http://www.theguardian.com/football...hina-not-mls-is-luring-stars-away-from-europe
And this:
http://www.theguardian.com/football/2015/dec/02/china-manchester-city-world-cup
Unlike the Russians in their decaying league or the Arab oil billionaires in The Gulf, their aim isnt just to throw money at mercenaries that will be there short term for their retirement. They seriously want to upgrade every aspect from ground up for coming decade. Last time they made a committed effort to improve in a sports was before 2008 Olympics, they spent a near decade of preparing and developing talent in random sports no one gave a fvck about in China, and farmed out a tons of gold medals out of it. Ofcourse Football as the most accessible and competetive sport on the planet is not even a fraction as easy as it iss preparing future champions for random swimming or archery disciplines that only few thousand compete in world wide, but that kind of serious dedication will bear fruit and decent growth down the line eventually.