This sounds like a move to push the Juventus Brand, more than anything else.
Think about it.
How is it that Man U and Real are far and away more popular than Juve around the world??
Doesn't make much sense, if you go by on the field accomplishments, but it's not just about that, it's about image.
Reducing the stadium to somewhere in the upper 40's would make sense, provided that they use the new features of the stadium to generate a serious revenue stream.
More Euro's= More transfers.
Juve, in the past, would make these huge transfers, such as Buffon, and not really have the means to support it due to a lack of revenue generating products.
The USA Tour was huge for them, as I got a chance to see my heroes play in Boston. I even went to the practice and had my picture taken with Nedved and got all of the stars' autographs.
it was christmas in july.
Anyway, I hope I wasn't too wordy for my first post.