It's marketing 101 bruh. Especially for established brands, you break down your potential customer growth markets into demographics. The pickup truck + flag-waver set is slacking off and not pulling their weight among single brands like they used to -- getting more into imports and microbrews now.
So to make up for market growth, they start going after niche customer segments like angry post-menopausal moms, twinks with braces, birdwatchers, K-Pop stans, tranny TikTokkers, and tuvan throat singers.
This is arguably the most American thing on the planet: making money off of any demographic to better line your pockets. Because when you boil down the definition of "freedom" in America, it's really just the freedom to make money however you want, whenever you want. That's all freedom really means in the US.
God bless the f'ing US of A.