I dont think its stupid, symbolism works.
When someone thinks 10 is marketing decision instead of a symbol of leadership, charisma and skill on the field is whats wrong with todays football
Sure the marketing decision is the business aspect, but it should be an effect of a sporting decision.
And i dont know about you, i like to keep the bar high and that bar was set by delpiero, the last youngster to be given 10 and carried on to be the legend for this club