Then Inter getting 20 is a good a thing. Its an indicator of what a perhaps third best Serie A teams gets offered from a company that has strong ties to the club.
If the pirelli ties to Inter were not as strong maybe they would have gotten 15 or something. That means that our sponsorship deal should be much higher since we are consistently the best team in Italy and we have potential to be a consistently well performing team in the CL.
If the pirelli ties to Inter were not as strong maybe they would have gotten 15 or something. That means that our sponsorship deal should be much higher since we are consistently the best team in Italy and we have potential to be a consistently well performing team in the CL.
Inter is getting 10 mil/year for 5 years from Pirelli. Bonuses can take that up to 20mil, but to max out the bonuses means winning CL.
It's a 30% reduction on their previous deal with Pirelli.

