Back before my injury, I did a fair bit of heavy strength work, I'd say out of the obvious 'types' at the gym (douchebags, fairweather folks, dieters etc) I was just on the periphery of the proper lifters, the guys that brought diaries and shakes around with them, squatting in the triple figures and so on. I can understand where he's coming from with regards to the people who enter the mr Universes but I also understand the buzz of heavy strength work beats anything else.
Everybody has their own fitness goals and often there's a bit of overlap, but I think at the moderate level and up, bodybuilding is more of a lifestyle than a fitness journey. I, for one, do not want a six-pack because I can't bring myself to dedicate so much work to the least useful muscles (not core of course) but many people do and that's fine for them. Different folks, Different strokes.
BTW most I ever squatted was 90-100 KG so I'm not a heavy goer but in Irish gyms there's people who can squat 20kg and those that can do 170-80 so I was somewhat of an oddity