You people just take it all so simply.
forget about the ugly truths.
How juve had and serie a has a shit appeal.
How we dont that the money to pay the wages to convince players here despite the appeal.
How we had to restrict to promising, not finished players.
Serie a ? as long as we arent on the level of barcelona, madrid, bayeren and manchester utd, this league has a massive disadvantage
Players could go to athletico, or tottenham, just because they play in a league with one of those teams, they get noticed and could get their dreammove. Serie a ends with juventus, as long as it isnt on their level, its that much less attractive.
So marotta goes for the big potential players, but not to obvious ones, ones that we can actually get. This means italians, who dont leave italy and consider juve as the peak of their carreer. Or a player like vidal.
But it also means the risk of getting krasic, martinez. They could have turned out great, but didnt deliver.
This is the case with most managers. Watch every team richer then us, you'll quickly see massive loads of cash invested into players that didnt deliver it.
However, Marotta has been SO very costefficient. He lost transfer cash, but didnt overdo the wages, so its not that big deal. as an offset, he kept a tight wage structure, as a further improvement. Lastly, the players marotta got that delivered, increased so much in marketvalue, that if we'd sell them today, we would be having 3 times the money we lost on fee and wages of the unsuccesfull players. This is what makes marotta such succesfull manager