2 of them probably because the guy is named Messi, as it was thew reason why he won player of the tournament.
Don't get me wrong, I have nothing against Messi, but if he himself thinks he didn't deserve to win the award for best player of the WC, then why would anyone else think he deserved it?
It was just a way of getting one of the best players of the world on the list, IMO, not the best player of the WC, Robben f.e. deserved it much more, or James R.