I also think he is a bit overrated but on second thought it's not like 35 or so mil euros, reportedly, can buy you a much better available player in the same age range these days. Look at the players Juve has been connected to lately to become their new top striker, in that price range, who can you say is better than Hulk and more likely to be the real deal? Maybe RVP but he is 29 already and with history of injuries.
I still expect Torres to leave Chelsea as now they could use a proper targetman/goalscorer to replace Drogba and Hulk is not exactly that type of player. Watch out for Torres to make room for someone like Cavani, Higuain and even Falcao.