Juventus is one of three investments that Exor has a majority share in. The remaining 12 out of 15 companies are below 50%. Exor would want to diversify, fingers everywhere. It comes to show how the investment in Juventus in general goes against the very fabric of Exor's investment model, it really is a loss-loss machine.
I mean our club represents around 2% of Exor’s net asset value. Imagine having 2% of your wealth, making negative headlines constantly, making losses and harming your reputation. Most shareholders would have by now cashed out.
Elkann though lol, can't sell his 63.8% ownership of Juve due to family sentimental and nostalgic value, but can't burn it either, even if he wants to.
So like most humans in his situation, he is going to leave it there, throwing a bunch of nobodies to keep the business running and focus his attention on his own hand built projects (even if its with money inherited from the ancestors), because hand built projects makes us feel empowered. From his perspective, he really doesn't give a shit, and nor can we expect him too.
Yes we can cry for new leadership, sell the club etc, but not until some of these guys die, and that's when the 3rd generation will be quick to sell. Until then, and that's all of our lives, we are stuck.