Of course, but it is the right of the player to reject a move if they want to.
Thing is, we do have a higher standard, we are one of the biggest clubs in the premier league. We have won 13 league titles, third best in the league. We all want to win the league, in fact the fans want to win every trophy, thats why we field our strongest side for the cups. We are just going through a bad period where we havent won it for a while, since 2005 in fact, and there is some healthy competition in the league.
And as for fielding reserves, a lot of big teams havent fielded many reserves at all.