If it were merely canceling one appointment. Try last year when fans paid hundreds of dollars for tickets to fly down to places like D.C., who took time off of work, who reserved hotel rooms -- only for Juve to say, "Wooops. Sorry. We're not going. Bye." And no refunds: their tickets said it was valid for Club America or whatnot to play in their place.
Or all the training sessions they advertised as open, only to change their minds at the last minute and say they were closed, locking out fans at the gates. Some after traveling 90 miles to get there, only to be given a vague answer of, "Well, try again later maybe."
You really don't get this, do you? You're on an international tour and if you break 80%+ of your publicly stated commitments to fans, what does that tell them? Either don't even attempt to state such commitments, or don't even bother coming out.
Look. I've been loyal to this club for many years. But what I saw on display pretty much told me, "Why are you bothering?" from the club. And not just to me. To anybody with a desire to meet them on a tour here.