Its a battle between and love and wealth Us fans, regular folks, just wanna watch our beloved clubs play and do well and fight for trophies. On the other hand, you have the owners who have to run these multi bilion dollar business in order to be able to buy players, stay competitive and keep both the fans and the shareholders happy. Balance is hard to find, but its just like that, bottom line is a football club is a business and you have to have profits in sight otherwise your business will fail. The biggest problem, for me, is not that the clubs are after profits, its comoletely fine that they are doing it, but the biggest problem is that players have become greedy as fuck and they ask for more and more money, astronomical figures and most of the times they dont even deserve it. We will see.