I do think we should have done better though. At 11.66m a year, it's less than a million more than we are earning now. We made those deals when we were enduring our worst season in ages (we eventually ended up 7th). Now that we are in the CL, we should have had a considerable increase in revenue. Not to mention that the whole environment surrounding our club is much better with the new stadium and all. It's probably Elkann trying to use Juventus to make his other business grow in a mutually favorable way.
---------- Post added 06.04.2012 at 14:38 ----------
No way. The biscuit company's logo is much better than the BetClic stickers they have on the home jersey. At least the red on integrates well with the shirt.