Totally unbelievable. Change has to start from the top. If the BOD don't aim high, then the players don't need to perform beyond what's expected of them. Even if the team can't realistically compete for the scudetto, why are they setting the bench mark for CL qualification? If the team only focused on winning the scudetto, problems or not we wouldn't ever have to discuss whether the team would qualify for europe.
You are definitely right, only losers set a CL spot as a target, look at Napoli, do they have any better squad than ours? and they are competing for scudetto. It's definitely the mentality.
there have been far bigger gaps in Juve history between scudetto wins than this
That's true, but these shouldn't happen anymore in these decades, it's not like we are competing against super powers (financial wise) like Chelsea, and both Manchester clubs in the same league. I would agree with what you have said, if the failure we are talking about happening in CL, but no, we have quality players, and not very superior opponents to compete, and yet we are standing from sixth to ninth places..