Juventus is supposed to be a FAMILY club. Very few clubs have that seem philosophy (only Barcelona come to mind).
Ekotto doesn't want to be part of the Juventus family, or any football family.
Of course, in modern day football, a lot of decisions made by professional footballers are influenced by money, but with Ekotto, it's ALL about money.
Not to mention that a player who doesn't even want to be playing football would probably destroy morale in the dressing room. Just my thoughts