Oh, it's a pun, but it's funny and actually deeply clever at the same time.
Just one company? It's rampant here. And worse is the idiot term "African-American". I know a lot of Africans who are white. And I even a few who emigrated to Africa who could be called "American-African" (?!?!). And then you have black people who emigrate here from England or something and they're called "African-American" and they're like, "WTF, I'm from England, not America nor Africa."