Beer commercials doing psy ops on dum dums in their 50s who still call themselves kid. They just needed to add a tranny in a commercial so they can trigger them to BUY they beer in bulk to shoot at.
F8ck, man, it killed me that I hadn't realized at first that Breakbeat Lou was there as SOM's DJ since 2017 (DJ on the right of The Architect in the video I took above).
The dude is legendary. He effectively popularized the Amen break, which changed music history in multiple genres:
