A lot more than you think. Sure, there's the deviates who watch the
Puppy Bowl. But as a mostly NFL fan, I've often considered it one of the worst games of the season, as it's the Blown Up, Overly-Commercialized Fake Fan Bowl. People who don't like the sport will still watch it for social reasons or for the TV commercials, which command immense $$$ to produce and air.

We shall see, A, we shall see.