
Everyone and their mother wants their brand to be featured on social networking sites. They are so obsessed with it. Where I work at, every single brand had "be present on social networking sites" as their game plan and some of them came up with the lamest ideas
There's going to be a backlash against this at some stage. You can't be Coca-Cola and keep telling people not to go to your web site, but instead to your Facebook page, your Twitter feed, your YouTube channel.... that's ultimately putting your destiny in the hands of other companies.
That's why you gotta have a fan. Even with the AC on in our house my room is always hot so went and got a fan.
