I'm sure that's true. One image is one worker, not ten. That makes complete sense to me.
As an aside, I don't have a favorite for this WC, save for maybe the normal top teams, but this schedule is super weird and a dark horse could emerge. Instead of the season being behind you and finished, you have to come back and think about CL games against X team and such. Not that there will be 60 players affected by that, but they are mostly kids. Shit affects people differently. I can tell you now Portugal has no chance. Every single press conference is going to be about Ronaldo and his bullshit, which will be exactly like that France squad two cups ago that sent half of its team home for bickering and coaching issues.