not saying the trash-talk was the main reason for JJ refusing to fight Sonnen but avoiding it was probably the cherry on the cake for him

I think the main reason was that Jones was being careful and took the belt fight seriously, as he should have, and didn't want to go out there unprepared and risk what's worked for just to please adrenaline junkies like us

. Had it not been a title fight, I think he would have taken it.
I bet Rua would have taken a leaf of JJ's book if he could redo it all over again
