You're just not seeing it, which is pretty weird admittedly. Post on a technical forum and ask people if there is something a little unusual about Apple's marketing, and about the cultural values Apple promotes. They might think you're trolling, but just tell them it's a sincere question. I'm not making this up, you saw the Simpsons thing, it's there. For whatever reason you're just not seeing it.
Lion knows it, Greg knows it, Jack knows it, it's not me on some weird crusade.