A single object worth over 110 million euros: this is the value of the Juventus shirt. With the addition of the new sleeve sponsor Bitget, in fact, the Juventus club has further increased the source of income coming from its own uniform.
The highest revenues are guaranteed by Adidas: the German brand, technical sponsor, pays 51 million euros per season, and will continue to do so at least until 2027. Then follows the Jeep 4xe brand, jersey sponsor, in fact making its debut in this season, which adds another 3 million to the 42 provided for in the previous agreement with the car brand.
The Cygames retrosponsor, who arrived in 2020 and with a contract expiring at the end of this season, is worth between 6.5 and 10 million euros. Finally, the newcomer Bitget, the club's first historic sleeve sponsor: the duration of the agreement has not yet been revealed, but the company will pay Juventus between 8 and 10 million euros per season.
The Juventus kit will therefore guarantee the club over 110 million euros per season, divided as follows:
51 million euros per season from Adidas technical sponsorship;
45 million euros per season from the main sponsor Jeep;
8-10 million euros per season from the sleeve sponsor Bitget;
€ 6.5-10 million per season from the back jersey sponsor Cygames.
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