Fiat sponsorship wouldn’t make sense from a business perspective.
If the club truly wants to make big sponsorship $$ then they need to find a sponsor that not only offers top $ but is also controversial and looking to enter/succeed in the Italian market for custody’s/users, etc.
for example - p.hub
they tried to hit naming rights to the arena in Miami but due to conservative mindsets the deal didn’t go thru.
Italy would burn to the ground if juve ✖️ PHub had a deal