Based on the info from Swiss Ramble it is clear that we are being held back by our TV revenue, sponsorship revenue and match day income in comparison to other elite teams. The revenue from Serie A is unbelievably low and the split seems to be getting worse.
The comments from Agnelli on the capital increase that we want to use it to purely increase our commercial revenue instead of repaying debt and the purchase of Ronaldo make even more sense now. It seems like that 300m issue could be make or break in our future, we need to find a way to generate more of a global audience.
We can't rely on selling top players every summer, although I still suspect that this is part of the strategy.