
it is almost exactly the same.
And he fails to mention that this new deal of theirs just doesn't affect us - obviously the Spanish and German clubs who are also in direct competition with the EPL will "feel the pinch" so to speak.
Yes, it will affect clubs like Atlético, Dortmund, Valencia, Schalke etc , not the ones that are already big like Bayern, Barça, Madrid, PSG etc.
Bayern just signed a new Adidas deal worth €65m a year.
Barça and Madrid's next deals are going to be insane.Both clubs are also going to get insane money from naming rights of their stadiums in the vicinity of €150m.PSG are funded by the Qatari's and they no more have FFP going against them.These clubs will remain big, it's not going to affect them one bit.
I really wouldn't say it would stay the same.One thing's for sure , this gonna be a huge challenge for us.We are even more dependent now than ever on consistently good CL performances to enhance our brand.Thats probably how we gonna attract larger sponsorship deals as well.