Juve is actually increasing very nicely at the moment, taking everything into consideration (calciopoli, Financial crises) that made us fall quite badly actually.
That also made us make many commercially bad deals. The Naming rights for the Stadium is til 2023!( from what i read) but the kit and shirt sponsoring deals are up by 2015/16. and since sportfive, still haven't sold the rights yet, i guess that it would be sold to the same company which would also be our shirt sponsors ( hmm Samsung)?
But what juve is doing at the moment is that they are building a strong base. Like the 'Continassa project' (projected to be finished by 2016) in this day and age, it is very important to have a world class facility which can also be commercially viable and bring in some Kwan. Another thing Juve is getting out of this is, that they are making the place around the Stadium attractive, where People can be entertained by other things then the stadium. Juventus are as others mentioned trying to fully take advantage of having a 'Small Stadium' by hiking the price every year. and for that we need the Juventus gaming experience too keep on evolving. so the demand increases in other to keep on hiking the price. What could help us with this is to make the stadium more accessible, we have to keep in mind that the stadium is a bit far from the city. And Including a station near the stadium on the new metro line 2 in Turin would help (could anyone in Turin find out, if it's in the pipeline?) cause making it easier for people to come to the stadium, would increase the demand. and make an extension of the Stadium viable. But for all this to be possible, juventus need to keep on winning, don't necessarily need to win the scudetto every year, but compete for titles each and every year, on every front!
Winning the Euro league along with the scudetto this year, would not hurt at all!!!