I feel this thread deserves a longer reply than I have time to write at the moment, but that'll have to wait.
I attend live football matches all the time. I'm a member of the supporter's committee at my local club, and I have links to the National League Supporters' Association (a newish but fairly substantial group representing the fans of the Irish clubs and the national team).
These clubs are always obsessed with attendances. The average top flight club here gets about 1,500 people to a game - peanuts by Juve standards. However, the problems with attendances are the same. Access and facuilties, fan culture and ticket prices.
Now, we're not in a position to relocate the SDA to somewhere other than the wilderness far from Torino, nor can we pad the seats and add a nice restaurant, nor do anything about the ticket prices.
That leaves fan culture. The most enjoyable part of fan culture for me is the songs.
Erm, sorry to cut this so abruptly short, but the boss just called for me to attend a meeting now. Anyhow, talk to ye.