Here is the whole story :
Here’s how Berlusconi beat all the odds and Juve’s great relationship with Atalanta. Donadoni was on the verge of signing for Juve. That was the very first coup that made it clear that Berlusconi was “one who gets whatever he wants and that even mighty Juve couldn’t resist”. During a high-class party, in his luxurious palace of Arcore, he invited the two Bortolotti, Achille Bortolotti, the father and Cesare the son, the two bosses of Atalanta. In that party, Berlusconi didn’t receive the Atalanta supremos as in a formal way: he received them while wearing his tracking field suit. He had also invited some of his most beautiful ladies from his TV station Italia 1. The wine was flowing freely and the ladies were beautiful and the atmosphere great. To make a long story short, at the end of the party, Berlusconi went to see Bortolotti senior, and gave him a blank cheque, telling him with a large smile: “This is for Donadoni, you name your price”. The Bortolotti were simply puzzled, and that is to put it very mildly.
After this high class evening, the next day, the Bortolotti called a press conference telling about Donadoni’s sale to Milan, in a very enthusiastic tone: “We have never ever encountered anyone like Berlusconi! He has a force, energy extraordinary. And how about the numerous gorgeous ladies…”. He went on to say: “He just made us an offer we simply could not refuse.” Juve had to simply give up on Donadoni and Berlusconi's charisma…then the legend started...