I dont know what hes said that makes you cringe so hard?
Frankly, I haven't been collecting all his statements and the small details that contributed to my opinion about him during this year, but these are the ones I remember clearly (I already mentioned most of them, but added explanations):
- the one about Marotta (I really disliked it, not because Marotta is more important than the club, but for the opposite reason - the club is too big to be so petty in comments about their ex-employee who was one of the main architects of the club's success);
- the one about Allegri (Max showed his warmth and admiration for the club, while Nedved was cold and detached in his comments, especially considering he was talking about one the most successful managers in the history of the club, who didn't deserve such an attitude);
- the ones he makes now about Dybala (one day he says Paolo is a great player for Sarri, the next day he's on the market - when someone jumps from one position to another back and forth I naturally start questioning the genuineness of his words);
- he didn't say anything meaningful when he was expected to and when it was really important (the Pep case).
Four significant issues handled badly from the PR perspective. That's quite a list for only one year.
Someone might say that's this is only my opinion and my interpretations, but there are a lot of people sharing this point of view in here, and that's exactly how PR works: someone does or says something, and the others react to it. If a lot of people react to something "the wrong way", usually that's not because these people are all wrong but because someone did a bad job communicating his actions or intentions.
As for Moggi, everyone knew he was badass, and he was good at it. Nedved has a completely different story.