I don’t think there are stats to prove his claims but I get his point. From personal experience, I don’t come across so many people who are Bayern fans, bar bavarians who are die hard Bayern fans. Worldwide, it’s always and primarily Real and Barça then Man U, Juve, Milan and even merda, also Liverpool in recent years. With that being said, I wish we had Bayern’s success and stature in Europe, I would trade all of our individuals trophies throughout history for an extra couple of CL titles lol.
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I'm yet to meet any Milan or Inter fans here in Denmark, I'm not saying they don't excist because they obviously do. But I haven't come across any, I came across a few Juventus fans here and there (one of my best friends is a Juve fan), I met a decent amount of Bayern fans but those who are in the biggest numbers here are Barcelona and United/Liverpool fans.
After Barca it's certainly United or Liverpool that people follow, English teams are very popular in Scandinavia. I never claimed Bayern is the most supported club in the world because it's quite clear United, Barca, Liverpool and Real are infront of the others, especially United should have the biggest following the in the world.
I have no doubt Milan was very popular back in the day, but that's quite some years ago, more than a decade in fact - and for every year where you're irrelevant you're losing fans/appeal. Inter? Really? A team that only pops up once between various decades are simply not more popular than a club that have had succes for so many years like Bayern, there's no way around it.
It seems all this about following depends on where you live because in Scandinavia are Italian teams not very popular, here it's the two Spanish giants along with a little handfull of English clubs that gets by far the most attention by the average fan.
What also helps Spanish and English teams is that they're worldwide languages, German and Italian are pretty much only spoken in Europe.